The foundations for a successful media strategy are established here. This involves an analysis of the planning basis and the customer environment along with a detailed review of the potential target groups and media.
Strategy models are reviewed and creative media concepts developed. The strategy phase provides the ideal foundation for creation. The benchmarks for the project are also set through rough planning of the implementation, costs and performance.
This is where the analysis and strategy unfold. Media selection is made and optimized in the planning phase and any potential special topics are integrated. The detailed application and cost planning along with the corresponding performance value, form the basis of an effective execution of the campaign.
This is where we apply our full weight on behalf of our clients. In addition to technical production planning, we focus on getting the best discounts and conditions, as well as negotiating for other added services or the inclusion of short-term special offers.
There is no proper campaign without controlling. This includes appearance and quality controls, dunning in case of deviations, Invoice reconciliation with booking lists and project-related budget checks.
Success can be measured. Our reporting enables clients to properly assess the results of their campaigns and optimize them moving forward. The calculation of effective performance values and goal attainment of the planned benchmarks are included in our reporting.
RELEVANCE WITH CLEAR DATA
We build trust with the following data sets and tools
Mediaschneider Bern AG
CH-3000 Berne 13
Phone 031 313 33 40
Fax 031 313 33 41